Joscha Jaeger is a creative technologist and researcher, working for many years in the field of web-based film and video search engines. He has a strong focus on film as information architecture and believes in the power of open source concepts for moving images. Joscha has been co-organizing the “Workshop on Interactive Content Consumption” (WSICC) at the ACM International Conference on Interactive Experiences for Television and Online Video for three years, has served as a mentor at the “Popathon” HackJams for web-native storytelling and is continuously developing the “FrameTrail” Open Hypervideo Environment.