Viele Investments der Medienkonzerne gehen in Portale, Shops und Plattformen, die nicht mehr direkt etwas mit Journalismus zu tun haben. Gleichzeitig vermeldet die New York Times Rekordzahlen und die Washington Post stellt in großem Stil neue Journalisten ein. Beginnt die Renaissance des Journalismus? Kommen starke Marken ohne alternative Einnahmequellen aus? Oder ist es notwendig neben journalistischen Angeboten, Marktplätze und Shops zu betreiben? Welche der Strategien zahlt sich aus? Braucht es den breiten Mix inklusive Journalismus? Oder ist der Journalismus nur noch eine willkommene Promotionsfläche für die Shopping und Kleinanzeigen?

Nach dem einführenden Impulsvortrag von Hansi Voigt, moderiert Daniel Fiene die Diskussionsrunde.

-------------------------------------------------------------

EXIT JOURNALISM: DATING, SHOPPING AND COMPARISON PORTALS. WILL THEY DEFINE THE FUTURE OF MODERN MEDIA?

Short thesis: 
Springer is dabbling in real estate ads, Burda in dating, and P7S1 in comparison portals. It seems as if journalistic products nowadays are merely perceived as a launching pad for better-paid activities on the Internet. What role is journalism playing for groups of companies? How can the journalistic core business develop itself further and exist on its own?

Description: 
A lot of investments of the media conglomerates go into portals, shops, and platforms that no longer have anything to do with journalism directly. At the same time, the New York Times is reporting record numbers and the Washington Post is hiring journalists on a grand scale. Is the renaissance of journalism starting? Can strong brands get by without alternative sources of income? Or is it necessary to operate marketplaces and shops in addition to journalistic offers? Which of the strategies are paying off? Is a broad mix, including journalism, necessary? Or is journalism by now merely a welcome promotional space for shopping and classified ads?

After the presentation by Hansi Voigt, Daniel Fiene will be moderating the discussion.